Winning entries will be awarded with certificates and cash prize of P100,000, based on their scientific content, execution of idea, and film techniques.
ABS-CBN said its website has logged 36 million users and hit over 1.7 billion page views as of end-May this year, becoming the country?s biggest local media website next only to global giants Facebook, YouTube, and Google.
Under the campaign, kids will learn how to code in a fun and interactive manner using characters from popular cartoon programs such as Ben 10, Adventure Time, The Powerpuff Girls, and We Bare Bears.
Based on its recent study, 95 percent of Filipino consumers discover products and brands due to the massive advertising and continuous increase of users on Facebook.
The top three Filipino commercials on YouTube got a total of 18 million hits, Google said during the event, indicating that digital marketing combined with storytelling makes for viral content.