Lifestyle

Filipinos are found to do up to seven online searches about a brand before making a purchase.

Under the campaign, kids will learn how to code in a fun and interactive manner using characters from popular cartoon programs such as Ben 10, Adventure Time, The Powerpuff Girls, and We Bare Bears.

Based on its recent study, 95 percent of Filipino consumers discover products and brands due to the massive advertising and continuous increase of users on Facebook.

The top three Filipino commercials on YouTube got a total of 18 million hits, Google said during the event, indicating that digital marketing combined with storytelling makes for viral content.

Twitter has suspended ten times more abusive accounts everyday compared to those penalized last year.

Cignal Entertainment aims to come up with content that is not typically seen in the mainstream media.

Independent Filipino filmmakers should capitalize on the international streaming of movies over the Internet as a way to reach a bigger audience and generate new income streams, Buhay Rep. Lito Atienza said in a press statement.

Adspark, a digital marketing firm owned by Globe Telecom, has signed an agreement with technology companies Wootag and Tracx to be the exclusive reseller of their digital advertising solutions in the Philippines.

Philips Lighting recently unveiled the ?Eyecomfort? campaign that aims to showcase the significance of proper LED lighting in Filipino homes.

Despite the recent issuance of travel advisories against the Philippines, an official of the Department of Tourism (DoT) has urged Filipinos, particularly millennials, to help promote tourism through the mobile app Instagram.