Weak demand, excess inventory, and a worsening macroeconomic climate were all contributing factors for the precipitous drop in shipments of traditional PCs during the first quarter of 2023 (1Q23).
As the Philippines approaches the summer season heat, short-form video platform TikTok has released a few insights that will provide businesses an idea on the trends they can leverage on to maximize their customer reach and engagement.
Smart TVs, which represented the largest category, experienced a 4.3% decline in 2022 due to tough year-over-year comparisons as the market for TVs and other products was extremely strong in 2021 due to Covid-related purchasing.
Smartwatches, the only category that maintained positive growth, grew 23.3% during 2022, reaching 80 million units. Apple surpassed Huawei to become the market leader.
Globally, 82% of customer engagement leaders met or exceeded their company’s financial goals for 2022, compared to 62% of customer engagement laggards.
Education was the only segment to grow in 2022, thanks to government initiatives and sizable education projects in India, Korea, Malaysia, Taiwan, and the Philippines.
In the Philippines, LinkedIn data shows that skills to do any particular job have changed by 31% on average since 2015 and could go up by 48% in 2025, the company said.
Across all household outcome indicators, microfinance loan customers in the Southeast Asian region are seeing lower improvements in quality of life compared to clients hailing from other regions, mirrored in lower business outcomes with only 3% of respondents reporting an increase in workforce size.
