Worldwide PC shipments are expected to fall -10.0% in the fourth quarter of 2015, pulling year-over-year growth for all of 2015 down to -10.3%, according to analyst firm IDC.
Improving the overall customer experience is a top business priority for companies and a main driver behind their digital transformation ambitions, according to a new study from Accenture.
According to the report, Q3 2015 market share for branded tablet vendors ranks Apple at number one, followed by Samsung, Lenovo, Huawei and Asus, consecutively. Notably, the biggest QoQ vendor share gains were Lenovo and Asus.
A quarter after Apple debuted as the number two wearables vendor worldwide, Chinese vendor Xiaomi finished the third quarter of 2015 (3Q15) as a strong contender for this position.
While Apple and Google largely dominate the mobile operating system (OS) space, superseding the efforts of Blackberry and Microsoft, available alternatives to consumers are gradually gaining ground.
Digital marketing is now mainstream, and digital commerce is a top priority for marketers, according to a survey of marketing executives by analyst firm Gartner.
Apple continued its dominance in the premium segment of the smartphone market with its iPhone 6 and 6 Plus models for most of the third quarter of 2015.
