Philippine brands appeared in 83.2% of relevant answers generated by artificial intelligence tools, but the tools largely relied on sources outside the companies’ own websites, according to a study by digital marketing agency Spiralytics.
Artificial intelligence (AI) and digital platforms are changing how creative works are produced, distributed, and monetized across Southeast Asia, while raising concerns over intellectual property rights, authenticity, and jobs, according to a study by the Asean Business Advisory Council (Asean-BAC).
The Intellectual Property Office of the Philippines (IPOPHL) has proposed guidelines that would allow the registration of works created with artificial intelligence, but only to the extent that they contain original expression attributable to a human author.
Artificial intelligence may be drawing much of the attention in the enterprise technology sector, but Philippine companies will struggle to generate meaningful results unless they first address fragmented systems, poor data quality, and a shortage of people capable of designing complex technology architectures.
Philippine companies are beginning to move their artificial intelligence projects out of experimental environments and into actual operations, according to a regional executive of enterprise software firm Salesforce.
Spending on artificial intelligence and generative AI in the Asia-Pacific region is projected to more than quadruple from $121.5 billion in 2025 to $555.2 billion by 2030 as companies move deployments beyond pilot projects, according to research firm IDC.
Artificial intelligence could generate new forms of work as it lowers the cost of performing complex tasks, according to a senior Salesforce executive, who argued that greater efficiency does not necessarily translate into reduced demand for human workers.
Artificial intelligence is opening opportunities that were previously out of reach and is more likely to generate new work than eliminate jobs, Salesforce chair and CEO Marc Benioff and Nvidia CEO Jensen Huang said at the opening keynote of Dreamforce 2026 on Tuesday, Sept. 15.
Supreme Court (SC) senior associate justice Marvic Leonen has warned judges and lawyers that using artificial intelligence without careful scrutiny could produce errors and deepen injustice.
Apple has introduced the AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4 alongside its new iPhone lineup, adding AI-powered audio functions and expanded health-monitoring capabilities to its wearable devices.
