Filipino consumers are entering the peak holiday shopping season with heightened fears of mobile fraud, as new research from Appdome shows identity theft, synthetic fraud, and AI-powered scams are prompting users to delete or abandon apps at record levels.
With the rise of digital transactions, protecting biometric authentication is important to maintaining user trust. In a mobile-first economy like the Philippines, securing mobile apps isn’t just good practice; it is a necessity.
An overwhelming majority of consumers (82.4%) are mandating a new approach to mobile fraud – to proactively prevent fraud before it happens, as opposed to reimbursing them after the fraud has occurred.
The solution offers mobile brands with bot detection, comprehensive intelligence, and rapid defense against malicious bots, credential stuffing and account takeovers (ATOs) in mobile app business lines.
