The National Privacy Commission (NPC) said it is reviewing the “Buo ang Saya ng Pasko” Christmas campaign of Jollibee Foods Corporation (JFC) on the messaging platform Viber following media reports and user complaints over the appearance of branded content in private chats.
Pluxee Philippines, formerly Sodexo Benefits and Rewards Services, has launched its Christmas campaign “Joyfully Yours” alongside new promotions aimed at corporate and individual customers during the country’s peak gift-giving season.
To make the holiday season even more joyful and budget-friendly, foodpanda has launched its Pasko Na campaign, offering customers up to ₱100 off on favorite meals and essentials through its Pasko Na voucher, valid until December 31, 2025.
Among Filipino users, 94% percent plan to spend more time on TikTok this year, with 70% looking for Christmas inspiration, 63% to see how Christmas is celebrated around the world, and 56% to stay connected with family and friends.
Based on its recent study, 95 percent of Filipino consumers discover products and brands due to the massive advertising and continuous increase of users on Facebook.