Thursday, May 15, 2025
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DoubleVerify

Report: Over 50% of Asia Pacific marketers worry AI-driven ad fraud undermining ad quality

The rise of AI technology in digital advertising has introduced both opportunities and challenges for brands.

Study: Marketers in Asia Pacific cite need for measuring digital media quality

According to a study by DoubleVerify, there is a huge appetite for social media across the region, with 60% of the world’s social media users coming from Asia Pacific.

DoubleVerify beefs up PH presence, appoints new senior sales director

DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the appointment of Tinee Cruz as senior sales director for the Philippines.
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