Thursday, May 23, 2024

DoubleVerify beefs up PH presence, appoints new senior sales director

DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the appointment of Tinee Cruz as senior sales director for the Philippines.

In her new role, Cruz will work closely with local partners to initiate, implement, and create new partnerships with a focus on business growth. 

Leveraging her extensive industry experience, Cruz will play a pivotal role in elevating DoubleVerify’s suite of measurement solutions to brands and agencies to drive effective advertising spend outcomes.

The appointment is a testament to DoubleVerify’s commitment to regional growth with a focus on increasing in-market resources in the newly launched markets in Southeast Asia, including the Philippines.

“The Philippines is a unique market with a huge potential for advertisers to drive ROI for their media investments, and Tinee’s appointment is timely for forging new partnerships focused on performance for media buys,” said Conrad Tallariti, regional vice president of sales for Asia as the DoubleVerify.

“Tinee has a track record of driving growth leveraging her exceptional leadership skills in developing strong client relations and delivering service excellence. Her expertise covers multiple functions and markets in the region which will be invaluable as we continue our expansion across Southeast Asia.”

With nearly 10 years in the marketing, media, and sales industry, Cruz joins DoubleVerify from InMobi, where she was the country sales lead for the Philippines, and played an instrumental role in localizing InMobi’s platform in the Philippines.

Her career spans the gamut of the advertising ecosystem — agency, brand, publisher, and platform.

Commenting on her new role, Cruz said: “Digital ad spending in the Philippines is on the rise, being projected to reach $1.6 million in 2023, as customer preferences and habits continuously evolve.

“With emerging technologies, particularly AI, also set to make its mark, the Philippines advertising market is poised for long-term changes. I look forward to nurturing relationships with our customers and meeting their needs with DoubleVerify’s cutting-edge solutions, to drive a significant impact in the Philippines advertising market.”

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