Twenty-five years since its founding in 2000 as Smart Money and nine years after its rebrand as PayMaya in 2019, and three years after its subsequent overhaul as Maya in 2022, the PLDT-owned e-wallet firm has finally achieved net income profitability in the first quarter of 2025.
E-wallet and digital bank app Maya has signed up Hollywood actress Dolly De Leon to join Liza Soberano in its stable of celebrity endorsers.
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Dubbed the NTC Online Processing System with Digital Payment System (NTC OPS-DPS), the website aims to streamline and expedite the processing and issuance of licenses, permits, certificates, authorizations, and clearances for telecommunications and internet infrastructure.
In November of 2021, GCash introduced local personality Liza Soberano as its brand ambassador in the Philippines. This year, Soberano has decided to switch to Maya as its newest brand ambassador and chief advocacy officer alongside her Careless Music manager James Reid.
Through the Paleng-QR program, market vendors, shopkeepers, and tricycle drivers can accept digital payments from customers regardless of their e-wallet or bank accounts via QR Ph, the national standard for QR payment.
Under the exclusive promo running from Jan. 16 to Feb. 28, Smart Postpaid subscribers with Plan 999 and up, and who have upgraded their Maya Savings account, can earn an interest rate of up to 7% per annum credited daily - from the base interest rate of 4.5% — one of the highest in the market.
