Through the partnership, online purchases checked out on TikTok Shop in the Philippines, Indonesia, and Malaysia will now be picked up from sellers, sorted in hubs, and delivered to shoppers by Ninja Van.
The Department of Science and Technology (DOST) is hosting a competition to find content creators who can spark Filipinos’ interest in science and technology on one of their favorite social media platforms — TikTok.
The research pointed out that as many as one out of every three consumers are skeptical about branded content on social media, with audiences looking for authentic and credible content – preferably in a short video format – that educates and informs without hard-selling the product.
The Pokémon Company has recently released a special Original Effect available for use on the short-video platform TikTok for a limited time only starting on November 28.
In the Philippines, the top five most popular apps and websites for Filipino children are YouTube (29.40%), TikTok (14.47%), Messenger (13.51%), Roblox (8.71%), and Facebook (8.50%).
The campaign was launched together with various tech companies — Facebook, Google, TikTok, and Twitter —pledging their support to help fight Covid-19 and vaccine misinformation online.
The partnership with TikTok is a six-month collaboration where TikTok will be providing training for researchers on how to use the platform for science communication, promotion of Filipino technologies, and conduct contests for the Filipino TikTok community.
Saying content creators have the ability to change and affect the lives of others, TikTok tech builder Angelo Casimiro has chosen to promote do-it-yourself (DIY) life hacks on the short video platform instead of the usual dance moves.
