Software firm pitches all-in-one suite of apps as biz platform

By Espie Angelica A. de Leon

Indian software development company Zoho Corporation has introduced its flagship product to its Philippine market – an all-in-one suite of 40 Web applications and 40 mobile apps which make it possible for an entire business, including SMEs, to run using the product called Zoho One or Zoho Suite.

Photo shows Zoho executive during the launch event

Zoho pitched the product amidst its expansion in Asia Pacific where the Philippines is its third largest market.

“I think that is mainly because of the kind of digital transformation that the government wants to ensure within the SMEs,” said Zoho’s vice president and general manager for APAC Gibu Mathew during a media briefing at the Fairmont Hotel in Makati City on September 18.

The all-in-one suite brings together solutions and tools for marketing, sales, support, CRM, finance management, recruitment, asset management for IT, communication such as a chat system, collaboration on documents, and content creation.

Aside from the Web applications as well as the complementary and native apps, the suite also includes several browser extensions and other extras needed to run a business. It can even create apps that are customized for specific requirements of an enterprise.

Apart from hundreds of integration points among its applications, Zoho One has the flexibility to integrate with leading third-party software applications as well.

These features are available with just one secure account for a single sign-on access. A single admin panel controls access, therefore simplifying provisioning, access, and audit.
Meanwhile, control may be centralized or implemented through several service admins across departments or work units within the enterprise.

The all-in-one product may also be accessed for just one price, with one invoice, support team, account manager, and operating system. These eliminate the need for multiple contracts, multiple renewal cycles, traditional vendor pricing strategies, and others. Thus, powerful enterprise apps are now within reach of SMEs at consumer prices.

“With Zoho One, customers are not just licensing apps they need to run their business. They are licensing peace of mind,” said Mathew. “With the complexity of running multiple applications taken out of their way, customers can focus on their core business.”

According to Zoho’s VP, the Philippine market has been posting significant growth and it will continue to be an important customer base for the company in the coming years.

“The growth is coming from products that are typically used for servicing customers meaning support software and CRM software,” he said and added that the popularity of call centers and other BPOs in the country accounts for this.

Specifically, 3% of the Philippine GDP is devoted to digital products, Mathew revealed.

“That kind of emphasizes the fact that businesses are slowly giving a lot of importance to going digital. They want to see that kind of transformation within their businesses as they compete regionally and globally,” he said.

Among others, Zoho One will also feature a tab which will perform analytics across the applications, enabling business owners and managers to track their company’s performance and make more informed decisions.

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