BPAP renews tie-up with India?s Nasscom

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The top BPO group in the Philippines and India?s premier trade body for software and BPO services sector have signed a new Memorandum of Understanding (MOU) that reaffirms their partnership to work together on common concerns in the IT-BPO industry.

Jose Mari Mercado of the Business Processing Association of the Philippines (BPAP) and Ameet Nivsarkar of Nasscom signed the accord last December in the presence of Vice President Jejomar Binay at The Oberoi, Zakir Hussain Marg in New Delhi, India.

Nasscom and BPAP first signed an MOU in Mumbai, India and Makati City by Telepresence in August 2009 to render mutual assistance and promote development and growth of the global IT-BPO industry.

The new MOU extends the coverage of the original MOU by creating a joint Nasscom-BPAP IT-BPO apex council. The council will be composed of four members each from the two associations.

The joint apex council will deliberate and facilitate actions to address common challenges, including outsourcing on a global level, sharing best practices, and representing each country?s interest in bilateral engagements between India and the Philippines; work for the development and sharing of world-class management practices, a code of conduct, and quality standards to ensure growth and global competitiveness of their respective members; and create a ?Joint Positive Impact Campaign? to highlight BPO as an aspirational career, among others.

Indian Ambassador to the Philippines Amit Dasgupta and Nasscom president Som Mittal welcomed the Philippine delegation represented by Binay, Philippine Ambassador to India Benito Valeriano, BPAP executive director for External Affairs Genny Marcial, BPAP marketing and research associate Indu Badlani, and Edgardo Lacson, Jesus Varela, Tess Lazaro, Angela Ponce, and Robert Ferrer.

Delegates from India included key players in the Indian IT-BPO industry, namely, KS Viswanathan of Nasscom, Vipul Khanna of Cognizant Technology Solutions, Vikram Talwar of exl Service.com, Sanjeev Bhatia of Wipro BPO, Mohit Thukral of Genpact, Swaminathan of Infosys BPO, Keshav Murugesh of WNS, WK Raman of TCS, and Neeraj Tandon of HCL Technologies.

According to Mittal, the Indian IT-BPO industry operates in 70 countries, with 60 percent of its business from the United States while 20 percent from Europe.

?Our key aim is to deliver specialized work. We would like to tap and reach out to other markets,? Mittal said.

Key issues during the meeting were talent development, assistance on middle management training, the Philippines? strong currency, strengthening work permits for Indian companies, focus on the Next Wave Cities, the potential of the healthcare outsourcing sector, and lack of direct flights from India to the Philippines and vice versa.

The Indian delegation also cited BPAP?s work on ?Work Abroad. Live Here,? a portal that provides information about global career opportunities in the Philippine IT-BPO industry.

?Although India is our closest competitor in the IT-BPO industry, we acknowledge that we have a lot to learn from their experience. India is a strategic partner in ensuring that best practices in outsourcing are implemented in both countries,? said Marcial.

Delegates acknowledged that demand for outsourcing services is present in both domestic and international markets.

?We need to create a joint working group between governments and companies. Let?s look at the Philippines not as a competitor but as a development platform for this industry,? said Ambassador Dasgupta.

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