Biggest BPO group in PH names new chief

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The Business Processing Association of the Philippines (BPAP) announced on Friday, Jan. 25, that it has appointed Jose Mari ?Jomari? Mercado as its new president and CEO, replacing Benedict Hernandez who was named chairman of its executive committee.

Mercado

Mercado will assume his new role effective March 16, 2013, with Hernandez continue to act as pesident and CEO until the appointment takes effect.

Hernandez, who has served as President and CEO since January 1, 2012, will oversee the execution of the board?s strategic initiatives. He will also serve as the board?s Trustee In-Charge of Talent Initiatives and will oversee strategy and execution of industry talent development, wellness, and retention programs.

Hernandez will continue to concurrently serve as president of the Contact Center Association of the Philippines (CCAP) and as top executive for Accenture?s BPO Service Delivery in the Philippines.

In 2012, the IT-BPO and GIC industry, under the leadership of Hernandez, saw significant milestones that helped the industry strengthen its position in the global outsourcing market.

?I look forward to working closely with the board and Jomari to continue this work to ensure that the Philippines consistently and reliably provides an attractive talent pool for our fast-growing industry,? Hernandez said.

Hernandez

?We have always competed on the basis of quality service delivery and high productivity. Our work to strengthen the talent pool and increase visibility of the industry within the Philippines is an important step in ensuring these attributes remain at the core of our value proposition.?

Prior to being named BPAP chief, Mercado headed the business development at Convergys. He was also responsible for external relations, dealing with both national and local governments, as well as academe and industry associations.

He also had stints with Coca-Cola and IBM-Philippines and IBM-ASEAN. He has been a member of the leadership team of Convergys Corporation in the Philippines over the past nine years.

Mercado has served as a member of the BPAP Board of Trustees since 2010.

According to BPAP chairman Alfredo Ayala, Mercado?s background and experience make him ideally suited to lead the association in achieving the targets set out in the Industry Road Map 2016, particularly in the areas of strategic planning, industry and government relations, country and career marketing, and investor relations.

?As the global market expands, BPAP?s role is to drive growth of the Philippine IT-BPO and GIC industry to achieve our target of becoming a $25-billion industry providing direct employment to 1.3 million Filipinos by 2016,? said Mercado. ?I look forward to helping make that goal a reality.?

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