Toshiba PH seeks higher profile in smart TVs

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Tech giant Toshiba, which has managed to become the most competitive Japanese computer manufacturer, is now setting its sights on making inroads in the cutthroat market of smart TV as it unveiled its new TV line-up in the country on Thursday, April 26.

Toshiba TV brand manager Yuji Motomura

No longer dominated by Japanese brands such as Sony, Sharp, and Panasonic, the TV market has become the stomping ground of new Korean powerhouses Samsung and LG Electronics. Toshiba, however, is raring to bring the pride back to Japanese hands.

In the press briefing held at its local headquarters in Makati City, Toshiba compared the superior picture quality of its smart TV to another unit that appeared to belong to Samsung.

Yuji Motomura, a Japan-based engineer who oversees product planning at tech firm Toshiba, attributed the high picture quality of its large-screen TVs to Cevo 4K, its second-generation 4K video processing engine.

Motomura said 4K is a video format whose resolution is four-times the pixel of full HD.

?Cevo 4K automatically up-scales the contents and restores the precision. Therefore, it provides the extreme picture quality for any contents including Blu-ray, HD TV, and even true 4K contents,? the Japanese exec said.

Among the 4K ultra HD models that the company is introducing in the country are the 58V, 65V, and 84V large-screen smart TVs.

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