Huawei PH pins hope on new LTE version of main smartphone

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Building on the success of Huawei Ascend P6, the local unit of Chinese Huawei has introduced in the country the LTE variant of the Ascend P7.

The new smartphone is equipped with a 13MP rear camera and 8MP BSI front camera that both feature 5P non-spherical lens for optimized panoramic shots.

The new Huawei Ascend P7 was launched at the Rockwell Plant Mall in Makati City
The new Huawei Ascend P7 was launched at the Rockwell Plant Mall in Makati City

?Selfies are great but with most phones capable of only a small frame, the context of the picture is ruined. This is why we see a lot of selfies that lack scenery. The Ascend P7 aims to bring good photography to panoramic selfies or groufies,? said Charles Wu, country head for consumer business of Huawei Technologies Philippines.

Equipped with Huawei?s ?Voice Photo? function, the Ascend P7 allows users to tell the phone to take the picture.

Furthermore, the feature takes photos that are accompanied by 10-second audio clips for users to upload photos with audio expressions on a variety of social media platforms.

?We want to offer our customers better sharing options by improving our smartphone cameras and providing them with more ways to express themselves,? Wu said.

Installed with the Ultra Snapshot function, the smartphone enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button from a locked mode. This way, no time is wasted unlocking the phone and waiting for the camera to load.

Shooting in low-light settings doesn?t have to mean subpar photos. The Ascend P7 comes with Sony?s 4th generation BSI sensor, Image Signal Processor (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13 MP 5P non-spherical lens rear-facing camera.

Huawei?s proprietary ISP allows the smartphone to control a range of functions that can be found in professional cameras, which include autofocus, white balance, and noise reduction.

Users can also select the focus and exposure metering function with just one touch so the preferred focus and exposure position can be set to maximize image precision.

Encased in a 6.5mm-thick, five-inch full-HD phone that weighs at 123g is a 4G LTE coupled with Huawei?s dual antenna. This Android Kitkat-powered LTE phone gives the unit the capability to download at speeds of up to 150Mbps.

Huawei also fixed the eternal problem hardcore smartphone users have: low battery life. The Ascend P7 comes with a robust 2500 mAh lithium polymer battery and proprietary battery-saving technology.

The smartphone also has a smart networking switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.

In addition, the power saving management function enables users to switch off any applications running in the background which are consuming unnecessary power to save battery. Another feature of Ascend P7 is the Thermal Gel Cooling system that keeps Ascend P7 cool, even when running power-hungry games.

The Ascend P7 was built with a seven-layered rear surface treatment with a refined ?spin effect? micro-pattern design which has never before been seen in other smartphones.
The unit also has Corning Gorilla Glass 3 front and rear covers.

?Huawei Ascend P7 was inspired by the natural curves of a water droplet which instills the phone with a sense of natural purity, and also gives users a more comfortable grip,? said Joon Suh Kim, mobile device vice president for consumer experience design center at Huawei.

Its five-inch FHD touchscreen display comes with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio, providing intense visual clarity when viewing multimedia.

The Ascend P7 is available in black, white and pink, and sells for P20,990.

Key specs:
? Display: 5-inch 1920 x 1080 FHD display
? OS: Android 4.4.2 Kit Kat
? Memory: 2GB RAM, 16GB ROM, 32GB MicroSD card slot
? Front-facing Camera: 8MP
? Rear-facing Camera: 13MP AF with f/2.0 aperture
? Video capture: 1080p HD video recording and playback
? Size: 139.82mm(L) x 68.8mm(W) x 6.5mm(T)
? Weight: About 124g
? Connectivity: LTE Cat4 / WiFi 802.11 b/g/n / Bluetooth 4.0 / NFC sharing
? Processor: HiSilicon Kirin 910T 1.8 GHz quad-core chipset / Mali450 GPU
? Battery: 2500 mAh lithium polymer

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