Messaging app Line rolls out ?premium call? promo for PH

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Messaging app Line has launched a new ?Line Premium Call? promotion exclusive for the Philippine, which allows users to make low-cost calls domestically and internationally to both landlines and mobile devices from inside the Line app.

Line Philippines chief Greg Kim
Line Philippines chief Greg Kim

?Compared to other leading brands, Line Premium Call provides the lowest price in all the Philippines? most popular calling destinations because we believe that closer bonds among our loved ones should start with stronger connections,? said Greg Kim, head of Line Philippines.

As part of the promotion, Line is giving away coupons with 300 Line Premium Call credits to diners of 23 Munchpunch affiliated restaurants in 100 branches from August 14 to September 13.

These call credit coupons will also be given out to online shoppers of Lazada website from August 14 to 23.


Since the launch of Line free call service, Line said it has committed to improve the quality of its Line-to-Line voice call, video call, and Line Premium Call.

Line said conducts research and experiments under the testing environment that meets the rigorous international standards, including ITU-T recommendations.

As a result, Line?s voice call usage experienced a huge leap of 5.6 times and the clarity of the voice quality improved by 120 percent between late 2012 and the first half of 2014.

Moreover, Japanese newspaper Nikkei recognized Line Premium Call as the Best New Product of Q2 in 2014 based on its competitive price and quality.

?Latest features including Line Selfie Stickers, Hidden Chat and many other initiatives are all part of our ongoing effort. We hope more users in the Philippines are connected with their friends and family through Line Premium Call,? added Kim.

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