Cab hailing app Easy Taxi and navigation app Waze have announced a partnership aiming at facilitating mobility and responsible driving in the Philippines, Singapore, and Brazil.
Following the theme of ?Don?t drink and drive?, the campaign targets one of the growing social problems in the Philippines and comes just two months after the new strict law, prohibiting driving under the influence, was introduced by the Department of Transportation and Communications (DOTC).
To additionally motivate the passengers to take a safe taxi instead of driving under risky conditions, Easy Taxi has introduced a zero booking fee to accompany the campaign.
While Easy-Taxi drivers are verified and tracked in real time, they can now also use Waze?s “Share Drive” functionality that allows users to send a direct message or email to inform their friends and family about the arrival and eventual lateness, giving additional layer of safety.
In case of any potential delay noticed with Waze’s “Share Drive”, worried parents or friends, can further request information from Easy Taxi about taxi location and driver details.
?We have a lot in common with Waze, but most importantly we share a mission of reducing the traffic and increasing safety of the transportation industry. The partnership will help us assure an uprecedented quality of the passenger service to the roads of Manila and Cebu, said Mario Berta, Easy Taxi?s regional managing director.
The social responsibility campaign between Waze and Easy Taxi could become a beginning of cooperation on a bigger scale between both tech giants, the companies said.
Onboarding Easy Taxi on Waze app could allow the latter to use it to recruit more drivers, said Easy Taxi’s CMO Paul Malicki, adding it as a big step in company’s efforts to expand user acquisition to new channels.