On 15th year in PH, Dell still bullish on local PC market

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As it introduced its latest PC offerings during its recent 15th anniversary celebration, the local unit of computer maker Dell remains positive that there is still a lucrative market for the PC business in the country.

Dell Philippines country manager Chris Papa
Dell Philippines country manager Chris Papa

“The PC market is not really declining as what IDC forecasted. There are still a lot of demand insofar as end-user computing is concern. As more businesses are established, the PC demand will continue,” said Dell Philippines country manager Christopher Papa.

For Dell Philippines business development manager Martin Diez, the launch of its new models means the PC market is not yet ready to make its exit.

“We have a lot of models. Other vendors have dropped their PC business, some of them have given up. But at Dell, as mentioned by Michael Dell himself, we are committed to end-user computing so we’re pretty much bullish and aggressive in this market. I see it as a big growth in terms of the whole company,? Diez said.

The local Dell executives said the company’s commercial business will continue to revolve around its four business pillars — data center, IT services, storage, and networking.

Other executives from Dell’s partners Intel and Microsoft Philippines graced the event at the Shangri-La hotel in Makati City where Dell exhibited the Latitude 3000 and 5000 Series laptops, the OptiPlex 9020 and 3020 Micro desktop PCs, as well as the Latitude 13 7000 Series 2-in-1 detachable laptop and the Ultra HD 5K Monitor, which will be both available in the fourth quarter of this year.

Touted as “laptop-first” 2-in-1, the Latitude 7000 series has a 13.3-inch display and a professional ISO-certified backlit keyboard and features an ?Instant Go? from sleep mode, which is usually reserved for smartphones and traditional tablets.

The Latitude 3000 series, meanwhile, offers a 14-inch and 15-inch displays with touch options. Backed by enterprise-class support, the product also consists of a spill resistant keyboard, an all-day battery life, and storage of up to 1 terabyte.

The OptiPlex 9020 and 3020 Micro PCs are said to be 67-percent smaller than Dell’s smallest desktop form factor. It has five mounting options and is recommended for companies and organizations with limited office spaces.

As for the Ultra HD 5K monitor, it boasts of having 5120 x 2880 resolution, which is similar to four times the resolution of QHD and seven times the resolution of Full HD. It has six USB ports, one media card reader, and two 16W integrated Harmon Kardon speakers.

The product prices and availability are as follows:

? OptiPlex Micro — $329
? Latitude 5000 Series — $829
? Latitude 13 7000 Series 2-in-1 (to be announced)
? Latitude 3000 Series — $599
? Dell UltraSharp 27 Ultra HD 5K Monitor (to be announced)

— Tom Noda

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