Thursday, July 18, 2024

Brother offers loyalty program on brand services

Brother International launched its ?Customer+ Loyalty Program? which aims to create customer relationships that focuses on brand and service excellence.

The company said Customer+ Loyalty Program is a fully integrated customer program which offers training sessions for new and some 7,000 plus existing Brother printers and multifunction center customers in Metro Manila.

Brother Philippines President Glenn Hocson, (fifth from left) led the launch of the company?s Customer + Loyalty Program at the Makati Shangri-la with Brother celebrity supporters; Ginoboi Quillamor, Troy Montero, LA Tenorio, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeric and Jeron Teng
Brother Philippines President Glenn Hocson, (fifth from left) led the launch of the company?s Customer + Loyalty Program at the Makati Shangri-la with Brother celebrity supporters; Ginoboi Quillamor, Troy Montero, LA Tenorio, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeric and Jeron Teng

The program also sends regular updates on machine information, consumables, service, survey and more importantly, special trade-in offer given two years from the time customers become Customer+ members.

Glenn Hocson, president of Brother Philippines said, ?Our customer loyalty program has been in place for some time now; and in running the program silently, the customer feedback that we?ve gathered helped us improve the program to be more structured and to serve our customers better. This improved program is what we are formally introducing today as ?Customer+?.?

Takafumi Kamenouchi, managing executive officer of Brother Industries said, ?This program is truly a reflection of Brother?s ?At your side? mantra. The Brother Group commends our Philippine subsidiary for coming up with this program, and going the extra mile to serve customers and improve their Brother experience.

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