Software provider Amdocs has introduced an expansion of its Big Data analytics portfolio with new communications-specific applications that allow telcos to aggregate data from multiple sources and generate actionable business and customer insights.
The new Big Data analytics solution builds on Amdocs? existing Big Data analytics portfolio, which was announced last year. The analytics solution makes data clean, accessible, and actionable for service providers or third-parties to enable open innovation.
The new solution is aimed at Philippine telecom operators, which are expecting data usage and mobile data services to grow at a faster pace as smartphones become more pervasive.
To sustain the expansion, drive new revenues, and improve over-all customer experience, Amdocs said service providers need to harness available data and derive actionable insights.
Amdocs? new Big Data analytics solution includes:
? Amdocs High Definition Marketing Analytics which accesses the large volumes of usage data, Web surfing trends, social feeds and care channels to help service providers transform the practice of customer management and upselling by using dynamic micro-segmentation for improved targeting and contextual analytics to offer customers the most appropriate new product or services. This includes multi-channel engagement and interfaces into the service provider?s product catalog and campaign management systems.
? Amdocs Deep Network Analytics provides a holistic set of network insights from the combination of radio access feeds, deep packet inspection from the network, and customer value parameters from business support systems. The network suite helps service providers to more effectively target their network capital expenditure towards more valuable customers, improve the connectivity experience, identify network issues before they occur and obtain a deeper understanding of the network factors that drive customer satisfaction.
? Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units in order to assist business managers understand what drives customers? Net Promoter Score (NPS) and resolve issues before they impact customer satisfaction. These analytics also improve the performance of the call center and self-care capabilities helping to deliver an optimal customer experience.
Amdocs? expanded Big Data portfolio combines domain expertise with open source technologies and communications-specific tools to collect, store, and process data.
?Amdocs? Big Data analytics portfolio aids service providers as they meet head-on the demands of The New World of Customer Experience, an era marked by the need to overcome internal system complexity to accelerate business value and deliver a differentiated customer experience,? said Gary Miles, division president for Amdocs Big Data and strategic initiatives.
?This challenge is particularly acute in the context of Big Data with so many data sources often residing in proprietary and siloed systems across diverse areas of the business. Amdocs understands the data sources intimately and offers tools specifically designed to collect, process and expose the data in a secure manner.?