Epson PH parades new ink tank printers, entry-level projectors

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Japanese tech behemoth Epson has rolled out in the country its latest series of printers and projectors in an attempt to keep the momentum going for its hugely successful product lines.

Epson PH executives (from left) Lyn Lizarondo, Ed Bonoan, and Russer Cabrera led the launch of the new products
Epson PH executives (from left) Lyn Lizarondo, Ed Bonoan, and Russer Cabrera led the launch of the new products

At a launch event at the City of Dreams in Paranaque City, the company unveiled the latest Epson L-Series printers which has slowly dominated the local printer market since its launch years ago.

“All the new L-Series printers come with the assurance of durability and reliability with our unique 1+1 extended warranty on ink tank printers. For customers who will avail of this exclusive Epson offer, this will effectively extend the warranty on their new Epson L-Series printers to two years,” said Epson product manager for inkjet printers Russer Cabrera.

Also included in the new printer line is the Epson L655, powered by Epson’s PrecisionCore technology that “guarantees flexibility to deliver high-speed solutions, superior output quality, and durability on the widest range of media.”

With its black ink pigment and cost-saving Duplex Printing feature, it is a perfect solution for document printing requirements of businesses, where print quality and cost-efficiency are equally important.

Epson has led the local market for printers with a growth of 11.3% in 2014. The latest annual IDC report has placed Epson printers on top with 35.9% market share.

During the event, Epson also launched its latest projectors which it said are brighter than before, with 3000 lumens as the new minimum Color Brightness or color light output. Color Brightness is an important measurement of red, green, and blue light measured in lumens, it added.

Because of Epson’s proprietary 3LCD technology, the company said its projectors deliver the same high level of Color Brightness and White Brightness to deliver vivid and realistic colors.

“Aside from increased lumens, the new Epson projectors offer longer lamp life and increased contrast ratio. And this new-generation Epson projectors also include Epson’s first WUXGA resolution in the entry level projectors. WUXGA stands for Wide Ultra Extended Graphics Array, a technology with a display resolution of 1920×1200 pixels with a 16:10 screen aspect ratio. This ensures that a small investment for even our entry level projectors will give Epson customers a brighter and clearer view similar to high-end monitors and HDTV,” explained Epson product manager for visual imaging Lyn Lizarondo.

According to research firm FutureSource Consulting, Epson Philippines has captured 31% market leadership and has joined many Epson companies worldwide that contributed to the brand?s unprecedented 14 consecutive years of global leadership in the projector category.

Epson developed the 3LCD technology for projectors that has “remained as the gold standard worldwide for the past 14 years.”

“As the Filipino’s brand of choice in both the projector and printer categories, we are pleased to share that innovations in technology have allowed Epson to once again improve on these products lines — offering more durable and even more reliable products for our customers,” said Epson head for marketing division Ed Bonoan.

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