Social media site Twitter has announced the expansion of its self-service ads platform from 33 countries to over 200 countries and territories.
Small and medium-sized businesses (SMBs) from Honduras to Hong Kong can now reach target audiences on Twitter in 15 languages. In addition, Twitter announced that there are now approximately 100,000 active advertisers on Twitter, including SMBs.
Asia Pacific is Twitter?s fastest growing region worldwide and the platform expansion provides additional support for SMBs in Hong Kong, India, Malaysia and the Philippines. According to recent research from the Asian Development Bank, SMBs account for 98% of all enterprises in Asia.
“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do,” says Emily Huo, SMB lead for Asia Pacific at Twitter. “With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising.”