Friday, June 21, 2024

‘AlDub’ sets Twitter on fire with record 41-million tweets

The phenomenal ALDub love story broke Twitter record books over the weekend as the sold-out “Tamang Panahon” charity concert had over 41 million Tweets for the #ALDubEBTamangPanahon hashtag on October 24.


The Tweet volume for the #ALDub hashtag surpassed the previous Aldub Twitter record of 26 million Tweets when Alden Richards visited Maine Mendoza at the mansion on September 25 as well as the 35.6 million Tweets sent during the Brazil vs Germany World Cup semi-final on July 8, 2014.

There were three peaks in the #ALDubEBTamangPanahon conversation with the highest at more than 48,000 Tweets per minute at 2:29pm on October 24 when Alden Richards sang “God Gave Me You” to Maine Mendoza aka Yaya Dub and the couple hugged on stage in front of 55,000 fans at the charity concert.

The most shared Tweet for #ALDubEBTamangPanahon came from Yaya Dub which had over 74,000 Retweets and was viewed nearly 2.4 million times on Twitter.

This was also the first time the Eat Bulaga producers used Periscope to give fans exclusive behind-the-scenes access with live video and also shared footage from the stadium using Twitter’s video capabilities.

The producers did a live broadcast from the Philippine Arena before the show giving fans an exclusive view of the venue before the show started. The producers and stars talked to their fans from the green room backstage exclusively on Periscope.

The producers also showcased some of the most popular ALDub hashtags on-air and on-stage when Alden and Yaya Dub met on-stage. Fans were seen cheering the ALDub stars with Twitter flags at the charity concert.


“Twitter has given us a home, a community where we, the team behind the show and the viewers and followers, can interact. This is a real-time love story — a love affair between Eat Bulaga and our viewers. Twitter is the Cupid. This love gets stronger with every Tweet, favorite and Retweet,” said Jenny Ferre, senior vice president for creatives at TAPE Inc., the producer of Eat Bulaga!

Rishi Jaitly, vice president of media for Asia Pacific and Middle East at Twitter, said the ALDub phenomenon continues to make history with a new global Twitter record by taking a love story that’s captured the imagination of people all over the world.

“By integrating Tweets and Periscopes into the TV show and the charity concert, the Eat Bulaga producers are using Twitter to increase fan engagement for the magical ALDub love story every day. We are delighted that Twitter continues to be a way for millions of Filipinos to keep up with the latest updates from news, culture and the world – and share the experience with others from across the country,” Jaitly said.


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