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Globe attacks entry-level market with prepaid tie-up with Cherry Mobile

Globe Telecom, which has traditionally targeted the high-end postpaid market, has linked up with local smartphone brand Cherry Mobile to assault the low-end consumer market.

Photo shows (from left) Cherry Mobile CEO Maynard Ngu,celebrity endorser Michael V. and Globe Telecom CEO Ernest Cu
Photo shows (from left) Cherry Mobile CEO Maynard Ngu,celebrity endorser Michael V. and Globe Telecom CEO Ernest Cu

At a launch event in Makati City on Wednesday, Nov. 11, Globe and Cherry Mobile announced that they have entered into a co-branding partnership to launch the new Cherry Prepaid SIM and phone bundles.

The prepaid service, dubbed as Cherry Prepaid powered by Globe, has flexible starter options like the Cherry Prepaid SIM and phone bundles for as low as P399 and a SIM-only option for only P29, which can be used to call, text, and surf the Internet.

The new offering will become available starting December 1, 2015.

?This year marks another milestone for the company. After dominating the market with its hip entertainment-on-the-go TV and multimedia smartphones, Cherry Mobile gets even better as it partners with Globe to provide Filipinos with the newest and most diversified prepaid mobile service ? the game-changing Cherry Prepaid powered by Globe,? said Cherry Mobile chief executive officer Maynard Ngu.

Globe president and CEO Ernest noted that the co-branding agreement forms part of the telco?s strategy to cover the mass market segment, leveraging on Cherry Mobile?s strong foothold in the prepaid market.

?With competition in the mobile industry getting more intense and cutthroat, this co-branding agreement will allow us to explore business models that will generate new revenue streams as well as strengthen our position in the prepaid segment and as the network of choice for smartphone users,? Cu said.

The new package has the ?Bonus Load? feature exclusive to all Cherry Prepaid subscribers. Depending on the starter package, users can receive P10 to as much as P300 Bonus Load monthly which they can use to surf the Internet, text all networks, and call and text any Cherry Prepaid subscriber.

Users can choose between a P399 Lite Bundle that comes with a CP1 Bar Phone, a 999 Big Time Bundle that comes with a Cherry Mobile Astro Smart Phone, and P1699 Partner Bundle that comes with two mobile phones: a Cherry Mobile Comet Smart Phone and a CP2 Bar Phone.

All Cherry Prepaid Phone Bundles come with a Cherry Prepaid SIM and freebies so users can immediately use the service.

With as little as P10 of the Bonus Load, users can enjoy an entire day of Clash of Clans, 1 day chat on Facebook Messenger, 3 minutes on Youtube, 10 texts to any network, 20 texts to any Cherry Prepaid subscriber, OR a 30-minute call to any Cherry Prepaid number.

In addition, the Bonus Load is not a one-time perk, but an exclusive privilege enjoyed by all Cherry Mobile users.

?We are constantly trying to push and redefine what it means to be connected, and Cherry Prepaid?s unique offers like the Bonus Load; the CM365 option that allows the SIM to stay active for a year even without load which is perfect for OFW?s; as well as the CM399 which has the longest data validity of 60-days for data usage and other mobile internet offers that can be rolled over; will empower more people than ever before,? Ngu added.

Six years after its founding, Cherry Mobile has already reached several milestones and has become the number one mobile phone company in the Philippines for the past two years.

?We realized early on that in order to fully achieve what we sought out to do, we have to remain steadfast in our belief that real innovation happens when it helps to benefit the majority, and not just the few,? Ngu said.


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