Thursday, June 20, 2024

Online delivery site starts PH operations, vows to deliver in 90 minutes

Online delivery site MetroMart has officially launched its services in the country, offering online and on-demand delivery services in Makati, Bonifacio Global City, Mandaluyong and portions of Pasig and Taguig, with plans to expand to Metro Manila by the second half of this year.


The firm offers an online delivery service where customers can purchase items from their partner stores via the MetroMart website. The mobile application will be available for download by May, according to the company.

MetroMart said it can deliver ordered items in as little as 90 minutes. Customers can also order from multiple stores in one check-out and receive all those items in less than 90 minutes.

The company offers same-store prices, with no additional premiums on products listed on the website. Delivery is free but customers need to pay P40 per transaction if their order is below P1,000.

“Our vision is to bring local stores online and provide them with an on-demand logistics to serve the rapidly increasing online population in the Philippines. We want to provide consumers with the convenience of shopping online and eliminating your trip to the physical store”, said Stefano Fazzini, CEO and co-founder of MetroMart.

To order, customers will need to log on to, pick items they want to order from their favorite stores, proceed to checkout, and pay for the items via cash-on-delivery or online secured credit card transaction. MetroMart will then allocate a personal shopper to purchase the items from the store and get a runner (delivery personnel) to deliver the items to the customer within the 90 minute time frame.

MetroMart has partnered with key merchants. These partners include SM Supermarket, Pet Express, Cupcakes by Sonja, Holy Carabao, Eric Kayser, Deli, Manila Wine, Ralph?s, Pacific Bloom, PowerMac Center, Babci and Food Source PH, with plans to further expand partnered merchants list in the coming months.

Founded last April 2015, MetroMart currently manages a team of 41, consisting of the central team with personal shoppers, runners and a fleet of motorcycles.

“Customer demand is strong for store deliveries. Since our launch, orders have nearly doubled month-over-month and customer satisfaction is very high,” said Fazzini.

The MetroMart team has set up key pick up points within the cities they currently service in, to optimize delivery within the 90 minute timeframe for its customers.

The online firm also has a customer service team working around the clock to cater to the specific needs from the merchants and customers.

“Hiring a central team keeps the coordination faster and makes the entire process more efficient. It also gives our operations more control over the entire shopping experience,” said Stefan Seifert, co-founder and chief operations officer of MetroMart.

MetroMart also uses Advanced Dispatch Technology, which enables to efficiently route orders to customers quickly. The technology enables dispatchers to efficiently allocate and route runners based on availability, traffic and distance to the customer’s delivery address.

It also tracks the runners to deliver orders within the timeframe. Each runner is equipped with a GPS-enabled smartphone and mobile application to easily accept and complete the job orders.

The technology also allows customers to track deliveries real time, based on the GPS system, showing the runner picking up of the items and estimated time of delivery to the destination.


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