By Edd K. Usman
Computer shop PC Express and software behemoth Microsoft on Friday, June 25, formally launched a host of low-cost computers running on genuine Windows 10 operating system and powered by Intel microprocessors.
PC Express said the new line of budget-friendly computers, dubbed ?PCX?, is a marriage of productivity and affordability, and is meant to address “the growing need for quality yet inexpensive personal computing.”
Jesse Tan, PC Express vice president for sales and marketing, said the PCX desktops are targeted at home users, small and medium enterprises (SMEs), and educational institutions.
Tan said there are two lines of products under the PCX brand. The first series of PCs are the following:
? PCX Basics worth P12,595, which is the most affordable entry-level desktop that capitalizes on Microsoft’s operating system powered by the Intel Celeron and Pentium processors;
? PCX Cobalt, which is priced at P11,995 for the Lite version, P23,783 for the mainstream edition, and P31,708 for the Pro version. Characterized as a mini-PC, it showcases the future of desktop PCs powered by the Intel Celeron and Intel Core family processors and runs either Windows 10 Home or Professional;
? PCX UNO at P17,995, is a micro-business solution focused on the coin-based PC and internet business model to provide entrepreneurs an easy-to-own and low-maintenance source of income, and;
? PCX CAIO priced at P22,995, which can be customized as an all-in-one (AIO) desktop supporting a separate discrete graphic card designed for internet cafe owners and school laboratories.
Tan said the second line of computers, dubbed ?PCX Customs?, is designed for users who prefer customizable PC solutions for multimedia content creation and gaming. It has its two models, namely:
? PCX Hornet is a compact gaming desktop that runs on Microsoft Windows 10 Home, Intel 6th-generation Core family processors, and sporting a discrete graphics card for the best gaming experience; and
? PCX Omega, which gives users customizable Virtual Reality (VR)-ready gaming PC. This desktop is also powered for multimedia content and is capable of video editing, animation, and 3D design.
Karrie Ilagan, general manager of Microsoft Philippines, said it was Microsoft’s early vision to see a computer in every home. ?Today’s launch bridges that vision with our current mission of empowering people to do more and transform the way we live, work, and play,” she said in a statement.
Tan noted Filipinos often neglect software when buying a computer. “Once we have the budget, we then forget the software,” said Tan, which he said leads to using pirated software that brings many attendant problems.
“When we started PC Express 16 years ago, we really tried to make sure every Filipino can afford a PC. If we cannot give them for free, at least we can lower the price through collaboration with other vendors and other brands to get less expensive computer parts,” he said.
He said PC Express collaborated with Microsoft and Intel for a six-month trial for the relaunch of the PCX line “We call them ‘orig na, mura pa,'” said Tan.
The PC Express exec said they have more than 30 branches across the Philippines, which everyone may visit not just to buy a PCs and other devices, but also if they want to learn about technology.