Tuesday, May 21, 2024

US-based battery case maker sets foot on PH market

A California-headquartered manufacturer of battery cases that prides itself as the only phone accessory that is sold in all Apple stores has finally expanded into the Philippines.

mophie executive James Gardner during the media launch
mophie executive James Gardner during the media launch

This time, mophie, which claims to be the top-selling battery case manufacturer in North America, will be sold not just in Apple retailers in the country but in a number of gadget stores operated by tech distributor DigitsPH.

James Garder, a mophie executive in charge of the Asia Pacific region, said their products are targeted at the mid- to high-end segments of the market.

?Our prices are not too low because we don?t want everyone to be carrying our products. But it?s also not too expensive that only a few afford it,? said Gardner when asked of the company?s target market.

The American executive said mophie is the creator of the ?juice pack,? the first ever mobile battery case certified by Apple, and ?space pack,? the world’s first rechargeable battery case with local built-in storage.

Gardner said mophie products have been recognized for style and engineered for performance, providing a seamless integration of hardware, software and design.

Aside the mophie brand is available in more than 130 countries. Over the past 10 years, it has a;so maintained its position as the top mobile power brand worldwide.


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