By Edd K. Usman
Chinese tech giant Lenovo has introduced in the Philippines its trailblazing Phab 2 Pro boasting of augmented reality (AR) capabilities.
The phablet owes its AR capabilities to Google’s Tango platform, backstopped by 25 Tango-enabled apps. The company said Phab 2 Pro is “the world’s Tango-enabled smartphone.”
Amanda Dee, 4P manager for phablets at Lenovo Philippines, introduced the Phab 2 Pro at the launch held in Pasay City.
The Phab 2 Pro, which will be priced at P24,999, is expected to be available shortly. Its two siblings, however, are already in Lenovo stores: the Phab 2 costs P9,999 while Phab 2 Plus is at P14,999.
Phab 2 Pro, Lenovo said, “provides users an elevated AR experience with Google’s Tango technology, which can map physical spaces and overlay it with virtual effects, track objects, and map indoor spaces.”
The AR-related abilities embedded in the Lenovo Phab 2 Pro make it possible to leverage new types of apps, experiments, and designs that in the past were not possible on standard AR-enabled phablets in the markets.
A “phablet” is a cross between a tablet and a smartphone in terms of size.
“With the limitless capabilities provided by Tango, we hope that the Phab 2 Pro can raise our customers new heights by making them into designers, innovators, and builders with no boundaries stopping them,” Michael Ngan, Lenovo Philippines country general manager.
Even without taking into consideration the Phab 2 Pro’s Tango technology, it is already a premium smartphone and can stand on its own capabilities, the company said.
The smartphone is powered by a Qualcomm Snapdragon 652 processor, has 4G LTE connectivity, and cutting-edge time-stamping as well as camera and sensor processing capabilities.
Lenovo assured that its “Snapdragon heterogeneous computing platform is optimally balanced for a Tango workload and is designed for all-day use.”
It also has Dolby Audio Capture 5.1 with Dolby Atmos playback capabilities to help capture video with quality audio. Users can use it for crystal-clear 5.1-channel surround sound.
The 6.4-inch smartphone is equipped with an Assertive Display with a pin-sharp QHD (2,560 x 1,440) resolution, capable of optimizing image quality based on ambient lighting and content.
Meanwhile, Lenovo also announced at the event its new brand ambassadors in the Philippines: James Reid and Nadine Lustre better known as JaDine.
“For us, JaDine embodies the brand values which they celebrate: forward looking individuals who are always progressing, unstoppable in their conviction and ambition to forge their own path. Their attitude resonates with Lenovo?s brand that challenges conventional thinking,” said Ngan.