Wednesday, April 17, 2024

On 5th year, Lazada seeks to devour more share in PH e-commerce sector

With a record-high 91% market share in the Philippine e-commerce category, Lazada Philippines is looking to expand its lion?s share of the market as it marks its fifth anniversary.

Lazada Philippines co-founder and CEO Inanc Balci
Lazada Philippines co-founder and CEO Inanc Balci

Since its recent acquisition by Chinese e-commerce giant,, the country?s dominant online shopping firm destination shows no sign of slowing down.

In just five years, Lazada has been able to grow exponentially its e-commerce business in the country. It now has 6.3 million items under various categories including electronics, fashion, home and living, travel, toys, grocery items, and even pet goods.

The company said it has expanded its business through a number of factors: 24/7 access via website or mobile app, free shipping around Metro Manila and nationwide with a minimum purchase of P1,000, and free returns.

Lazada said it also introduced a variety of payment options, including credit and debit cards, and cash-on-delivery option.

To mark its upcoming anniversary, the e-commerce firm is holding a shopping event on March 21-23 with site-wide discounts of up to 90%, low-denomination Peso Sales, and time-based Flash Sales.

There will also be exclusive offerings from its most popular brands, and raffle prizes like vacation packages and real world treats, according to Lazada.

lazada Fun facts

Among the discounted items are the Delsey 4-wheel trolley for only P3,507; JBL on-ear headphones for only P699, and Nyx Lip Lingerie for only P490.

Also in the lineup are customer favorites such as the VR Box 3D Glasses for only P95, Keds sneakers for as low as P999 and assorted Nestle Dolce Gusto capsule packs with free Nestle Dolce Gusto Oblo machine for only P3,400.

For a very limited time, Lazada will also be offering top items at markdown prices: The inflatable Banana Bed for only P199, Nivea shower gels for only P68, and a CKK Inspire mobile phone with a 5.0 mega pixel camera and dual SIM capability for only P999.

Other fierce items include an Avision24? HD LED TV and a Matrix Air Conditioner at P4,999, and a car stereo Bluetooth player for only P699.

For lucky customers who shop from March 21-23, Lazada will be raffling off a trip to Taiwan for two from KKDay. Foodie customers also get free subscriptions worth P1,500 with every minimum purchase. Finally, every minimum purchase of P1,000 allows customers get a P10 discount on FamilyMart?s famous Twirl.


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