Carmudi says online data increases awareness on road safety

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Despite the current drive by the government against digital tools due to the implementation of the Anti-Distracted Driving Law, an online car platform said technology has a big role to play in promoting road safety.

Carmudi Philippines chief operating officer Cholo Syquia
Carmudi Philippines chief operating officer Cholo Syquia

At the recent 7th Asean Automobile Safety Forum held at the Berjaya Makati Hotel, Cholo Syquia, chief operating officer of online car platform Carmudi Philippines, said technology can increase awareness on avoiding vehicular accidents.

?The availability of online data increases general consumer awareness towards vehicle safety. Using technologies such as the Internet, we may now educate both consumers and end-users towards both availability of safety features and its proper utilization,? said Syquia, who joined officials from Asean-New Car Assessment Program (NCAP), Automobile Association Philippines (AAP), as well as various stakeholders, at the event.

Syquia noted that the Philippines has about 119 million mobile phone subscriptions, with Filipinos spending 3.5 hours on mobile, while 5.2 hours on desktop and tablet.

In a research made by Carmudi Global, it was revealed that the Asian region welcomed substantial amount of innovation towards vehicle safety features over the years.

?Over the past decade, the booming automotive industry in Asia has seen a considerable amount of change and innovation. In less than ten years, the process of car buying has been completely revolutionized, with online searching taking precedence over traditional methods,? explained Syquia.

Late last year, Carmudi forged partnership with the AAP and helped in the reproduction of pamphlets of Republic Act 4136 (Land Transportation and Traffic Code) to educate more people about the legislation.

The company also held a Road Safety Caravan in Taguig City for STI-BGC students to educate them of the do?s and don?ts of the road.

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