Fitness wearables maker Fitbit announced on Thursday, April 20, the local availability of Fitbit Versa smartwatch at P13,890.
The US firm said the Versa is its lightest smartwatch yet, featuring a modern design, advanced health and fitness features, four-day battery life, and cross-platform compatibility.
The new Fitbit features are:
? Quick replies: Android mobile device users can respond to messages on the go using Fitbit Versa and Fitbit Ionic smartwatches. Create and send up to five custom pre-populated quick replies of 60 characters or less to text messages and messenger apps like WhatsApp and Facebook Messenger.
? Female health tracking: Available to all adult users who identify as female in the Fitbit app to track their menstrual cycle and symptoms. Makes it easier to manage their cycle with a more complete picture of health and fitness data all in one place. Versa and Ionic users will also be able to view female health tracking information on-device.
?We?re thrilled for consumers around the world to experience Versa, a beautifully designed smartwatch for all with advanced health and fitness features, access to our large global social network and smart features people find most useful at an approachable price,? said James Park, co-founder and CEO of Fitbit.
?We believe Versa is a smartwatch that will have mass appeal, attracting new audiences and helping us capture a previously untapped segment of users in this growing wearables category.?
Powered by Fitbit OS 2.0, Versa makes daily and weekly health and fitness data even more accessible on the go with a redesigned dashboard, which delivers action-oriented motivational messages, tips and tricks and support to help users stay on track to reach their goals.
Advanced health and fitness features include personalized on-device workouts with Fitbit Coach, enhanced 24/7 PurePulse heart rate tracking, 15-plus exercise modes including automatic SmartTrack swim tracking with water resistance up to 50 meters, and automatic sleep stages tracking.
In addition to new quick replies for Android users, other smart features include: app, calendar, call and text smartphone notifications; access to Fitbit?s App Gallery now with more than 650 popular brand, developer and Fitbit Labs apps, and customizable clock faces; wallet-free payments via Fitbit Pay, supported by more than 60 banks and card issuers in 15 countries and on-device music for more motivation with access to Deezer, and personal music playlists.
Fitbit Versa is now available across leading retail stores including Digital Walker, Globe, Liberty, Runnr and Lazada.
The device is also available for sale on Fitbit.com and at major online retailers for P13,890 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case; accessories range from P1,899 to P5,499.
Fitbit Versa Special Edition is available for P15,590 in a lavender woven band with rose gold aluminum case or charcoal woven band with graphite aluminum case, both with an extra black classic band.
To help the whole family become active together, Fitbit will also be releasing its first activity tracker for kids, Fitbit Ace, in the second quarter of 2018.