Realme, a smartphone brand targeted specifically for the Southeast Asian region, has announced that it is officially entering the Philippine market on November 29.
Established in May 2018, Realme is a former sub-brand of Chinese phonemaker Oppo. While just half a year old, the company said it has achieved milestones such as 4 million smartphone sales in just three months in its start in India.
The brand has expanded recently in Indonesia, Thailand, Malaysia, Vietnam, and now in the Philippines. Recently, Realme was held the hottest-selling smartphone brand in Southeast Asia in the monumental 11.11 Online Shopping Festival.
With four smartphone products launched, Realme is quickly building a strong following community among young consumers, its prime target market.
By understanding the needs of the youth, Realme said it has launched its full visual identity branding to provide new visual experience and emotional with young consumers.
The “R” logo in “Realme Yellow” designed by Eddie Opara, partner and chief designer of world-renowned design consultancy Pentagram, is an artistic and impactful representation of both the Realme brand identity and its vision of being Proud to be Young, which the brand hopes will become a symbol of youth culture around the world.
Additionally, the same designer is the leader who created innovative logos such as the brand identity change of Mastercard, Tiffany & Co., Windows 8, and MIT media lab.
Having invited industry-renowned experts to lead the brand identity upgrade, Realme expects to build brand awareness and strengthen emotional recognition among young people around the world, thereafter create an iconic visual representation of the youth.
Realme Philippines is set to unveil full information of its product lineup on November 29. Customers are invited to join the Realme official social media pages via Facebook, Instagram, Twitter, and YouTube to be updated with the latest offerings from the munch anticipated brand.
“We have worked hard to prepare the Philippine launching of Realme Philippines, as early as now we will listen and understand the needs of Filipino consumers to provide appealing offers and campaigns” said Realme Philippines chief operating officer Jacky Chen.
“We also aim to further push the growth of e-commerce in the Philippines through our product offerings and create the same effect we did in other Southeast Asian countries,” Chen added.
The Realme Philippines community, also named as the Realme Squad, is now on the look for tech enthusiasts o become Realme Squad Leaders.
More than just providing information to co-community members, squad leaders will have the benefit of experiencing first the latest Realme devices and even propose their own community activities to be the pioneer of the brand.