Short video app TikTok fetes local content creators

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TV and social media celebrity Maine Mendoza lent her star power over the weekend as short-form video platform TikTok held an exclusive party for the winning content creators of its in-app challenge. 

TV and social media personality Maine Mendoza

The winners were proclaimed in Taguig City and got the chance to meet Mendoza, herself a top TikTok user who shot to fame through her own short-form videos.

Mendoza led the awarding of the winners: grand winner Saira Datinguinoo, #1million2019comedy winners Yanyan de Jesus, McLion Cross, and Jae-hwa, #1million2019talent winner EJ Nueda, and #1million2019fashion winner Issey Miyake Parto.

Speaking at the media workshop before the celebration, Mendoza urged the attendees to download the app because of the various special effects and music clips on TikTok that could make a user’s videos “more interesting, more entertaining, and more amusing”.

Once a user begins posting their own short clips, they can enhance them with the app’s intuitive special effects. These include a recording mode that allows a user to alter the speed of their video and a rich selection of filters and stickers.

The app also has an extensive library of songs and sound bites that users can access for free to provide the perfect soundtrack for their videos.

Aside from these features, TikTok is set apart from other apps due to the challenges like #themainevent.  It poses these challenges to stimulate its creators? creativity and they often differ between countries.

“We’re all about capturing your favorite moments in fifteen seconds,? said Belle Baldoza, global communications director of TikTok.

“You’re probably going to see that a lot of the videos that we have in the Philippines are also very, very local, because we believe in the power of harnessing a more localized approach,” added Baldoza.

Tiktok’s Philippine-based teams work to curate content and track trends to ensure that challenges and video content posted on the app are tailored to Filipino tastes.

Local creators Jiro Morato, Alex Louisse, and Issey Miyake Parto also took centerstage during the workshop. They presented their own experience using the app and their favorite tips and tricks to produce eye-catching TikTok videos.

“TikTok has video creation and editing tools that are easy to use, which allow me to focus on the content that I want to create,” shared Louisse. “It constantly rolls out challenges which give us a dose of creative inspiration for our videos.”

Mendoza ended the workshop by advising aspiring short-form video editors to be unconventional and experimental. “Be creative,” she enthused “kasi, mas doon yung ipapakita kung sino kayo.”

Despite TikTok being a relatively new platform, it claimed the title as one of the most downloadable apps of 2018.  It is currently available for download at the App Store and Google Play.

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