The chief operating officer (COO) of Microsoft Philippines is leaving the local subsidiary to assume the post as Apple country manager for the Philippines.
Christian Lim, who served as COO of Microsoft Philippines for the last four years, will formally assume his new post as head of Apple’s business in the country on Sept. 30.
Lim joined Microsoft Philippines in 2016 as business group leader for the office and cloud marketing group, where he fuelled the company’s cloud productivity business growth by 71% year-on-year.
Prior to joining Microsoft, Lim worked in PLDT, where he served as part of the team that built the broadband industry in the Philippines. He also headed the company’s cloud and ICT category, managing a portfolio of products with a base revenue of P4.5 billion.
In 2018, Lim was conferred the Young Leader of the Year at the Asia CEO Awards for his role in developing and executing strategies in solution areas such as data and artificial intelligence, apps and infra, and modern workplace productivity tools.
Lim previously won the Young Market Master Award for Marketing Management from Mansmith and Fielders in 2012, and won various awards including Anvil and Quill awards for heading various marketing campaigns.