Tuesday, May 28, 2024

After loan apps, Google will next screen crypto ads in PH

After updating its screening process for online lending apps to help address the proliferation of predatory lending, tech giant Google will soon require advertisers offering cryptocurrency exchanges and wallets targeting the Philippine audience to present proof of their registration or license to operate in the country.

Image from Freepik.com

The new requirement, which will take effect on July 7, adds to Google’s existing policy that requires all advertisers to comply with local laws for any area that their advertisements target.

Entities doing business in the Philippines, specifically corporations and partnerships, must first register with the Securities and Exchange Commission (SEC). Meanwhile, operators of cryptocurrency exchanges must register with the Bangko Sentral ng Pilipinas (BSP) as remittance and transfer companies.

Over the course of the pandemic, the SEC said it has observed that several entities have taken advantage of the online space to spread investment scams supposedly engaged in cryptocurrency trading when in reality, these do not exist.

The SEC has reminded the public to be vigilant and exercise due diligence before transacting or dealing with any entity, and those based abroad without any registration or license to do business in the Philippines. Individuals who transact with such entities have limited recourse in retrieving money or investments once their assets are transmitted outside the country.

“This continuing partnership with Google will help the Commission fulfill its mandate as registrar and overseer of the Philippine corporate sector, as well as protector of the investing public, in the digital age,” SEC chairperson Emilio B. Aquino said in a statement.

“We believe the new policy can reduce the number of Filipinos falling prey to unregistered investment schemes online, who are usually victims of aggressive online advertising and intrusive tactics that make them believe in products that are often too good to be true.”

The SEC had initiated discussions with Google back in May 2019 to counter the increase of unregistered personal loan apps in the country. On May 11, 2022, Google revised its policy for personal loan apps targeting users in the Philippines, requiring them to submit a Personal Loan App Declaration and other necessary documents before they could publish apps on Google Play. Failure to provide such documents will lead to the personal loan app’s removal from Google Play.


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