Bounty Fresh has unveiled a new 3D billboard in Taguig City featuring Chicky — the Bounty Fresh chicken icon — at One Bonifacio High Street and 5th Avenue at Bonifacio Global City in Taguig.
The company said Chicky’s new roost up in the famous 3D billboard on Bonifacio High Street and 5th Avenue in Taguig City lets her share good cheer and deliver important messages.
Wearing a cape and wielding a shield, she’s telling the public to protect themselves with good nutrition.
Bounty Fresh said it is making an effort to safeguard everyone’s health because its newly-improved fresh dressed chickens that were raised in clean and healthy living conditions, fed with a vegetarian diet, and have had no antibiotics at any point in the production process.
Chicky quickly became a popular brand icon when she was launched in 2016.
In 2020 a giant inflatable Chicky caught a lot of attention when she was perched on a billboard along EDSA Magallanes and C5.
During those challenging times, she wore a facemask to remind people that everyone can do their part to prevent the spread of the Covid-19. Silently and subtly, Chicky set a good example to show people how to stay safe.