Indian retail technology firm Fynd has entered the Philippine market as part of its broader expansion across Southeast Asia, bringing its AI-driven commerce and supply-chain software to local retailers and logistics operators.
The company said it is deploying warehouse management and transport management systems in the Philippines in partnership with local firms, targeting retailers and supply-chain businesses seeking to digitize operations across online and physical channels.
Fynd’s entry comes amid continued growth in the Philippine e-commerce sector, which now accounts for more than 60% of the country’s digital-economy gross merchandise value.
The local e-commerce market is projected to reach $40.5 billion by 2027, driven by mobile-first consumers and expanding online marketplaces.
Industry players, however, continue to face operational challenges linked to the Philippines’ archipelagic geography, particularly in inventory management and last-mile delivery.
Fynd said its platform is designed to help retailers manage inventory, orders, and fulfillment across multiple sales channels while reducing manual processes.
Ronak Modi, Fynd’s chief business officer for global markets, said the company aims to provide Philippine retailers with a single technology stack for commerce and logistics as they scale operations.
Fynd offers tools covering point-of-sale systems, order and product information management, and omnichannel fulfillment.
The company serves more than 20,000 stores and over 300 enterprise retailers globally and is backed by Reliance Retail Ventures Limited.
The Philippine launch adds to Fynd’s expansion across Southeast Asia, the Middle East, and Africa, as regional retailers continue to invest in technology to support digital sales and increasingly complex supply chains.
