Fujifilm Philippines has introduced two new products in its instax lineup — the instax Mini Evo Cinema hybrid instant camera and the instax Mini Link+ smartphone printer — as it continues to expand its consumer imaging portfolio.
The devices were unveiled during a branded experiential event where the company showcased new features aimed at blending analog-style photography with digital tools.
The instax Mini Evo Cinema is a hybrid instant camera that combines a retro-inspired design with modern imaging technology. Styled after an 1980s handheld video camera, the device is equipped with a 1/5-inch CMOS sensor and a 28mm F2.0 lens.
It captures still images at 1920 × 2560 resolution and supports short-form video recording of up to 15 seconds at 1080 × 1440 resolution. Users can combine multiple clips within the set duration.
A key feature is the “10 Eras Dial,” which applies filters inspired by different decades from the 1930s to the 2020s. This is paired with a control dial that allows adjustments to color, contrast, and noise, depending on the selected effect.
The camera can print photos directly and also supports video-based output. For video, it prints a still image embedded with a QR code that links to the clip when scanned.
Alongside the camera, Fujifilm Philippines also launched the instax Mini Link+, a portable printer that connects to smartphones. It supports direct photo printing, augmented reality effects, and customizable layouts.
“Through the instax Mini Evo Cinema and Mini Link+, we want to reimagine how people connect with their memories, not just through images on a screen, but through photographs they can truly hold and share,” said Fujifilm Philippines president Masahiro Uehara.
“This reflects our commitment to blending innovation with emotion, empowering a new generation to tell stories that feel more personal, creative, and real.”
The instax Mini Evo Cinema is priced at P22,599, while the instax Mini Link+ retails for P8,999. Both are now available through authorized Fujifilm dealers nationwide.
