TCL remained the top-selling panel TV brand in the Philippines for the third consecutive year in 2025, according to market research firm TRS Research.
The ranking was based on the company’s cumulative market share across brick-and-mortar retailers nationwide during the year. TCL did not disclose its specific market share or sales volume.
“Being recognized as the Philippines’ No. 1 Panel TV Brand for the third consecutive year is a significant milestone for TCL and a reflection of the trust that Filipino consumers continue to place in our brand. This achievement inspires us to keep pushing the boundaries of innovation while making premium technologies more accessible to every Filipino household. We remain committed to delivering products that combine world-class performance, outstanding quality, and exceptional value,” TCL Philippines CEO Peter Chen said.
TCL also cited data from research firm Omdia showing that it ranked first globally in shipments of TVs measuring at least 75 inches and Mini LED models in 2025. The company said it also led global Google TV shipments for five consecutive years from 2021 to 2025.
Alongside its sales performance, TCL is pushing its Super-QD Mini LED, or SQD-Mini LED, technology in the premium television segment. The display technology is designed to improve backlight precision, color reproduction, brightness, and contrast.
Its X11L flagship television, which TCL describes as the world’s first SQD-Mini LED TV, received the Innovative Display Technology Gold Award at the Global Top Brands Awards during CES 2026 in Las Vegas.
“Innovation has always been at the heart of everything we do. With Super-QD Mini LED, we’re introducing a new generation of display technology that delivers extraordinary picture quality and a truly immersive viewing experience. As we continue to inspire greatness through innovation, we remain focused on bringing world-class technologies closer to more Filipino families,” Chen said.
