Consumer electronics firm TCL has launched its new A400 Series televisions in the Philippines, using an exhibition of digitally animated works by National Artist Fernando Amorsolo to demonstrate the devices’ display capabilities.
The launch event, dubbed “Heritage in Every Frame,” was held at the Centro de Turismo in Intramuros, Manila and featured the TCL A400M and A400 Pro television models.
The company used the TVs’ high-resolution displays to present animated versions of Amorsolo’s paintings, including “Dalagang Bukid”, “Noonday Meal”, “Tinikling”, “Fruit Market”, and “Bataan”.
According to TCL Philippines chief executive officer Peter Chen, the new television series is designed to serve not only as an entertainment device but also as a decorative element in the home.
“The TCL A400 Series represents our vision of what home entertainment can become, not simply a device for viewing content, but a centerpiece that enhances the living space even when not in use,” Chen said.
The exhibit also featured digital animator Mark Cañega, who discussed the process of transforming Amorsolo’s paintings into animated works while preserving the original artist’s style.
“Animating the masterpieces of National Artist Fernando Amorsolo is an incredible honor and a unique technical challenge,” Cañega said. “His paintings are not static; they are vibrant snapshots of moving wind, flowing rivers, and rural Filipino life.”
TCL said the A400 Series includes an art gallery mode that allows users to display artwork on the screen when the television is not being used for viewing content.
During the event, actress Heaven Peralejo, content creator Jenny Yeo, and Miss Universe Philippines 2024 Chelsea Manalo shared their impressions of the new televisions.
Aside from the product launch, TCL donated televisions and air-conditioning units to several institutions within Intramuros, including the Centro de Turismo Intramuros, the Intramuros Information Center, the iMAKE History Fortress LEGO Education Center, and the Fr. Luis G. Merino, OSA Library.
Intramuros Administration administrator Joan Padilla said the project demonstrates how technology can help make Philippine cultural heritage more accessible to younger audiences.
“The Intramuros Administration is deeply grateful for opportunities such as this, where modern innovation and creative technology become bridges that connect our people with their roots and deepen their appreciation of the cultural heritage that defines us as a nation,” Padilla said.
In her closing remarks, TCL director of sales Cyd Montebon said the exhibit reflected the company’s efforts to combine technology, art, and culture through its latest television lineup.
