OpenAI has begun rolling out ads in ChatGPT in the Philippines, opening a new advertising channel for local businesses as it expands across Southeast Asia and Taiwan.
Eligible Philippine businesses can create and manage campaigns directly through Ads Manager.
The rollout also covers Indonesia, Malaysia, Singapore, Thailand, Vietnam, and Taiwan. OpenAI said ChatGPT ads are now available in more than 60 countries.
For Philippine advertisers, the self-service option provides a way to run campaigns without arranging a managed account.
OpenAI also offers access through its ads team and agency partners, including dentsu, Havas Media, Omnicom Media, Publicis Groupe, and WPP.
Ads will appear to users on ChatGPT’s Free and Go plans. OpenAI said they are labeled and displayed separately from responses, do not influence ChatGPT’s answers, and do not give advertisers access to private conversations. Plus and Pro remain ad-free.
“We’re at the beginning of a new chapter for advertising, with AI creating new ways for businesses and people to connect,” said Dave Dugan, OpenAI’s vice president and head of global ads solutions.
“Our expansion into more markets across Asia brings that opportunity to businesses of every size, from global brands looking for new ways to grow to entrepreneurs and startups running their first campaign.”
OpenAI said on Aug. 31 that ChatGPT Ads had reached a $1-billion annualized revenue run rate less than 200 days after launch, with tens of thousands of advertisers using the platform. The figure is a revenue pace, rather than revenue booked over a full year.
For the Philippine rollout, OpenAI said it is offering P5,000 in ad credits to businesses that spend P5,000 by Sept. 30.
