Southeast Asian e-commerce platform Shopee has officially signalled the return of its annual 10.10 Brands Festival, at the same time formally introducing -- albeit controversially -- its newest female brand ambassador it has been teasing through its social media channels -- local celebrity and vlogger Toni Gonzaga.
Tech firm Acer has announced the availability of VeriSee DR, an ophthalmic AI-assisted diagnostic solution for diabetic retinopathy (DR), to promote its early detection in the Philippines and other Southeast Asian countries.
The Department of Science and Technology (DOST) is hosting a competition to find content creators who can spark Filipinos’ interest in science and technology on one of their favorite social media platforms — TikTok.
The research pointed out that as many as one out of every three consumers are skeptical about branded content on social media, with audiences looking for authentic and credible content – preferably in a short video format – that educates and informs without hard-selling the product.