A new report from Juniper Research has found that global brand and retail spend on digital marketing activities will reach $200 billion this year, up by 15% on 2014 levels.
Apple still leads the overall market despite five consecutive quarters of negative annual shipment growth. Apple shipped 12.6 million iPads in the first quarter, capturing 26.8 percent of the market in volume and declining -22.9 percent when compared to 1Q14.
The explosion of touch-enabled screens used in smartphones, tablets and other consumer devices -- along with improvements in touch technology -- are increasing demand for touch-screen automotive displays used for navigation, entertainment and online services, climate control, energy efficiency tracking, and other activities.
Worldwide PC shipments totaled 68.5 million units in the first quarter of 2015 (1Q15), a year-on-year decline of -6.7%, and slightly ahead of previous projections, according to research firm IDC.
Worldwide IT spending is set to shrink to $3.66 trillion in 2015, a 1.3-percent decrease from 2014, according to the latest forecast by analyst firm Gartner. Gartner said that the rising dollar is chiefly responsible for the slowdown.
Tablets are set to overtake notebook PCs as the largest mobile computing category (includes tablets, MS Windows laptops, Chromebooks, and Ultraportable PCs), new data from market intelligence firm ABI Research showed.
