Smart Padala bares new digital services for 26,000 partner agents

Mobile remittance brand Smart Padala is marking its 14th year in the business by enabling new digital services for its 26,000-strong agent network in the country.

Photo shows PayMaya Philippines managing director Paolo Azzola (left) and Smart Padala channel head for domestic business Butch C. Conejos (right) with a partner agent

Smart Padala now serves its customers with a growing suite of digital services that includes bills payment, Add Money to PayMaya accounts, loans disbursement, and QR payments.

The move transforms Smart Padala’s network of remittance agents into digital community hubs, serving as critical links for consumers at the grassroots level to access digital services.

“Smart Padala is a critical ingredient in building a ‘cashless’ Philippines. Our more than 26,000 agents around the country act as community hubs for financial and digital services,” said Paolo Azzola, COO and managing director at PayMaya Philippines.

“We are grateful for the trust that our customers have given to us and to our partner agents all these years, which drives our determination to continue improving our services.”

According to the Inclusive Digital Finance Report released by FinTQ in 2017, more than 70% of provinces have medium to low access to formal financial services, effectively leaving them out of the growing digital economy.

With majority of Smart Padala’s 26,000 centers nationwide being sari-sari stores, the service is able to reach even far-flung communities and barangays located outside the usual city centers.

In the case of conflict and disaster-stricken areas such as Marawi and Tacloban, Smart Padala centers have served as crucial backbones in reviving the local financial ecosystem, which helps affected individuals and families rebuild their lives after such calamities.

“Through our agent partners, Smart Padala continues to deliver crucial digital financial services that are accessible to Filipinos up to the grassroots community level,” Azzola added.

“At the same time, we are proud to be able to help micro-entrepreneurs grow their businesses and improve their lives, as highlighted by the various stories shared by our partners in our ‘Milyun-Milyong Tiwala’ campaign.”

Aspiring entrepreneurs can quickly start a Smart Padala business because there is no franchise fee required. Once complete business requirements have been submitted, the Smart Padala store can be built and operated in less than a week.

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