Struggling phone maker Nokia has introduced Here, which it touted as the first location cloud that can run across multiple screens and operating systems.
?People want great maps, and with Here we can bring together Nokia?s location offering to deliver people a better way to explore, discover and share their world,? said Nokia President and CEO Stephen Elop.
?Additionally, with Here we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.?
To further extend its location services, Here is launching a maps application for iOS. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions.
The application is scheduled to be available for download from Apple?s App Store for free in the coming weeks.
Nokia further announced a partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia said it plans to debut a mobile Web version of Here Maps for the new Firefox OS next year.
Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a Here SDK for Android in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia?s content.
To advance the 3D capabilities of Here, Nokia announced the planned acquisition of Berkeley, California company earthmine.
earthmine?s reality capture and processing technologies will become integral parts of Here?s 3D map making capabilities. Nokia expects the transaction to close by the end of 2012.
?Maps are hard to get right — but location is revolutionizing how we use technology to engage with the real world,? said Michael Halbherr, executive vice president of Nokia?s Here.
?That?s why we have been investing and will continue to invest in building the world?s most powerful location offering, one that is unlike anything in the market today.?
As part of its announcement, Nokia introduced LiveSight, a technology based on accurate 3D map of the world. LiveSight provides precise and intuitive augmented reality experience and uses a phone?s camera viewfinder to discover locations.
Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.
?Establishing a new brand is the right move for Nokia in the map and location business. Nokia’s assets in this space are world class. We believe mapping and location will be increasingly important to developing next generation devices and services across a wide array of segments,? said Crawford Del Prete, executive vice president and head of worldwide research at IDC.