A survey conducted by software maker Microsoft among its 2,017 partners in 11 countries in Asia Pacific showed that those in the Philippines are most worried on the lack of privacy when using the cloud.
Also included in the top five of their concerns on the cloud are: that it is not secure, has no ownership, less productive, and not yet mature.
Microsoft, which is also pushing for its cloud-based Office 365 productivity suite, said the misconceptions signal the need for greater awareness of the benefits of cloud services.
Because of this, Microsoft Philippines said it is stepping up its efforts to reduce barriers to cloud adoption so more companies, especially SMBs, can benefit from increased productivity and agility.
IDC predicts that spending on public cloud services in Philippines will grow from $124 million in 2013 to $429 million in 2017.
?While there?s no denying that cloud adoption is accelerating among some business, there is a lack of awareness among other businesses of how their concerns can be easily addressed,? said Issa Aviles, SMB and enterprise marketing lead at Microsoft Philippines.
?These myths prevent organizations from becoming more agile and having a cost-effective way to improve productivity in a new world of work where employees are demanding more flexibility, more mobility and who collaborate better with social tools.?
In the online survey, Microsoft?s partners ranked the misconceptions most commonly brought up by their customers and prospects about the cloud and shred their outlook on the growth of their cloud business.
Other misconceptions that customers had about the cloud were around the cost and reliability of the service, the lack of value-add compared to on-premise versions, that it?s too complicated, and the lack of a clear return on investment.
Additional insights from the Philippines include:
? 34 percent (versus 46 percent in Asia Pacific) frequently (daily or at least a week) encounter decision makers who have relatively little understanding of cloud services
? 68 percent already have more than 10 percent of their business focused on cloud services
? The majority agreed that Gen-Y decision makers are more knowledgeable of the benefits of cloud than other business decision makers in general
