Travel software maker Amadeus has provided AirAsia with light ticketing technology, allowing travel agencies in the Philippines to book their flights with the airline via the Amadeus platform.
AirAsia becomes the first airline in the Asia Pacific region to use the technology, which combines Amadeus traditional shopping, booking, and back-office flows with real-time dynamic fares provided through AirAsia?s XML connection.
The technology will allow travel agencies to view and compare AirAsia fares in the same screen as full-service carriers with the booking process five times faster as compared to those done outside the Amadeus platform.
Amadeus Asia Pacific EVP for airline commercial Hazem Hussein said the agreement will allow AirAsia to tap its extensive network of travel agencies worldwide.
?We are proud to have worked with AirAsia since 2006, continually exploring new ways to improve the travel agency booking process. AirAsia?s innovative thinking is one of the many reasons they are leaders in their field,? Hussein said.
For his part, AirAsia?s group head of sales Rayner Teo, said: “Amadeus is fundamental to our growth strategy moving forward. We fly to over 80 destinations around Asia every day and this partnership with Amadeus will allow us to reach a broader sales channel.”
Amadeus said the agreement will provide travel agencies with AirAsia flight bookings that is fully integrated in their internal reporting processes, view available seats in real-time, and issue tickets without needing to learn new system commands.
Malaysia-based AirAsia, the leading and largest low-cost carrier in the region with 160 aircrafts, currently services 88 destinations.
Amadeus has more than 70 low-cost and hybrid airlines that can be booked in its platform. In the Philippines, it is the preferred global distribution service provider of travel agencies.