Lumia 530 DS smartphone debuts in PH for P4,990

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Microsoft has announced the availability of the Lumia 530 DS in the Philippines for P4,990. A powerful entry to Windows Phone 8.1, the Lumia 530 DS delivers value smartphone experience with Microsoft innovations and services found in high-end Lumia smartphones.

Lumia 530 group

The Lumia 530 DS provides a balance of latest generation smartphone features and experiences at an ultra-affordable price, to welcome more people to the Microsoft ecosystem.

With personalization brought by Windows Phone 8.1, the Lumia 530 DS delivers:

  • The latest version of Windows Phone 8.1 including one swipe notifications from Action Center and the fast Word Flow keyboard.
  • A quad-core Qualcomm Snapdragon processor that delivers a super-fast and lag-free user experience of your favorite apps, gaming and internet browsing on the 4-inch LCD display.
  • Seamless integration with Microsoft services such as Microsoft Office and OneDrive, available right out of the box.
  • Offers popular apps such as Vine, Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, available in the Windows Phone Store.
  • Offline services that save time and money, including maps with offline navigation both home and abroad.
  • Easy switching between two SIM cards, helping people manage their data costs by clearly separating calls and messages to make it cheaper and easier to connect.
  • Offers a smooth performance with signature Lumia apps such as Creative Studio and Glam Me, which help people take quality voice-guided selfies with the 5MP rear camera.
  • People can enjoy more of the content and apps they love with 4GB of on-board memory, expandable with SD cards up to 128GB. Plus, an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 DS and computers, laptops and tablets.

?With high end apps, features and exceptional build quality at an amazing price, the Lumia 530 DS sets the benchmark for affordable smartphones,? said Karel Holub, general manager for the Philippines at Microsoft Mobile Devices Sales.

?The Lumia 530 DS demonstrates our focus on welcoming more people to the Windows Phone ecosystem with amazing devices that light up Microsoft?s digital work and life experiences. By building on the momentum of the successful Lumia 520, the Lumia 530 DS will help us deliver an uncompromised smartphone experience to more customers than ever before.?

The Lumia 530 DS will be available in a range of colors including bright orange, bright green and stylish neutrals such as dark grey and white, along with a selection of changeable shells in a variety of colors.

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