EMC: Mobile trend is boosting storage, data consumption

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At its annual global conference in Las Vegas, storage giant EMC Corporation bared major new platforms and enhancements to its portfolio to address emerging technology trends such as mobile and cloud computing.

EMC Philippines country manager Ronnie Latinazo
EMC Philippines country manager Ronnie Latinazo

Ronnie Latinazo, country manager of EMC Philippines, said mobile is helping cloud and other technologies become accessible to end-users and businesses.

?As a result, consumers and businesses now have bigger requirements for data storage and data protection,? said Latinazo, who attended EMC World in Las Vegas.

Latinazo, who is on his 15th year as country manager of EMC?s local office, said the world is going through unprecedented transformation, with mobile playing a major role.

By 2020, more than 7 billion people will connect to the Internet using 30 billion devices, he said.

?Business leaders across every industry are redefining their business models to meet customers online, engage through mobile devices and enable applications that are far more capable, intelligent and accessible,? Latinazo said.

In the Philippines, he said businesses are viewing their IT department as a strategic business lever to grow their businesses. However, he noted that a large part of their investment is tied up in legacy infrastructure and applications.

?It?s a tale of two worlds and they must coexist. EMC is encouraging the conversion of businesses from mainly traditional to digital platforms to help ensure highly-available, always-on access to applications and data,? he said.

To make the transition, he said EMC introduced at its flagship event major updates to its XtremIO all-flash array and the VMAX3 Enterprise Data Service Platform.

Both products are specifically designed to reduce management overhead, reducing the amount of time required to do common tasks from hours to minutes, or eliminating them altogether.

VCE, the computer integration company formed in 2009 by EMC together with VMware and Cisco, also announced a new family of Hyper-Converged RackScale Systems that allow enterprises and service providers to simplify the deployment of mobile and cloud applications. The

VxRack System enables customers to start from dozens of servers and scaling to many thousands of servers — tens of petabytes of storage capacity.

In addition, for IT organizations looking to software-defined storage to provide agility and flexibility for their development and operational (DevOps) environments, EMC announced the general availability of the first fully virtualized EMC VNXe software stack (formerly known as Project Liberty).

The EMC vVNX Community Edition software stack is designed to provide customers with the ability to create test and development environments based on VNXe storage without a dedicated storage hardware system and stand up multiple virtual VNXe instances using industry-standard server hardware.

For cloud, the company also launched the EMC CloudBoost and EMC CloudArray software.

The new CloudArray software enables tiering to cloud or object storage from the VMAX3 platform. Whether used for backup and archive, file or secondary data, CloudArray technology ensures rapid accessibility.

The new CloudBoost enhancements are also designed to enable EMC Avamar and EMC Networker customers to seamlessly protect data on EMC and third-party cloud services, with the tools they already use.

As part of its ongoing strategy to protect data wherever it resides, EMC also introduced a variety of new data protection products and product enhancements including:

? New Data Domain purpose-built backup appliances and powerful new software that breaks the status quo in data protection, raising the bar for traditional backup solutions.

? Cloud-enablement of the Data Protection Suite with the introduction of CloudBoost software to protect data on EMC and third-party cloud services, and the addition of Office365 protection to Spanning by EMC.

? Data Protection Suite enhancements including universal search and enhancements to EMC RecoverPoint for VMs.

? New Spanning Backup protection by EMC expands ?born in the cloud? application data protection to Microsoft Office 365. In addition, Spanning is launching the Spanning Back-up for Good Program to offer non-profit organizations peace of mind while working in the cloud.

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