Tuesday, April 23, 2024

Long-time number 2 exec at Acer PH retires to focus on family biz

After a decade as marketing director of Acer Philippines, veteran IT executive Agnes Neria-Espino has formally retired from the tech subsidiary to focus on her family’s business enterprise.

Credit: Facebook page of Agnes Neria-Espino
Credit: Facebook page of Agnes Neria-Espino

Neria-Espino, who started her IT career with local tech distributor Microwarehouse, served as the second-highest official of the PC firm for ten long years. She, along with Acer Philippines big boss Manuel Wong, oversaw the company’s quick ascent as the top manufacturer of computers, particularly in the laptop segment, in the country.

While there have been stumbles in Acer’s other product lines such as servers and the slow uptake in its mobile phones, Neria-Espino worked in tandem with Wong to make Acer the dominant PC brand in the local market for ten years running.

Acer has led the notebook market for a decade (2006-2015) with between 28-35% market share, and has been the leader in total PCs for seven consecutive years (2009 ? 2015) with 15-21% market share, according to analyst firm IDC.

In the display product category, Acer monitors grew steadily last year to reach a high of 21.6% market share and No. 1 ranking in the fourth quarter of 2015. Its projectors, meanwhile, were ranked No. 2 with 30% market share in full year 2015, according to PMA Research.

Neria-Espino’s marketing post, which was left vacant in mid-March, has been taken by another lady executive and Acer Philippines pioneer, Sue Ong-Lim. As an industry old-hand, Ong-Lim also had a stint at a tech distributor before joining Acer’s local office.


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